Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce companies are turning to server-side monitoring as a method to improve their information collection procedures. While it requires extra technical knowledge than routine GTM and might present added prices, it can bring about greater accuracy and more dependable data
Pixel tracking uses a piece of code to sign up conversions on your web site. It's very easy to establish and less prone to ad blockers.
1. Much more precise information
The typical method of tracking conversions on a site, utilizing pixels, is having problem with altering internet browser personal privacy plans. This suggests that the information being sent out to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is a much more safe and secure alternative that aids to bypass these constraints, as it's filled from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be influenced by advertisement blockers or various other security measures. This provides more accurate data and a more complete picture of user journeys throughout networks.
In addition, this type of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store brows through, which can be difficult for pixel-based monitoring. This adaptability offers marketing experts extra possession over the information they send out, and makes it much easier to abide by different data legislations. It's also a lot less susceptible to fraudulence, as it's harder for deceitful stars to control the system by altering the postback URL.
2. Better control over information.
Server-side monitoring permits services to gather and enrich data prior to sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can help marketing experts make even more educated advertising decisions.
Traditional pixel monitoring relies upon JavaScript tracking codes that are positioned in site visitors' browsers. These tracking codes are usually obstructed by advertisement blockers, which can result in data collection disturbances and imprecise outcomes. Server-side tracking enables organizations to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.
This kind of tracking also permits services to track conversions that take place outside of the website, like telephone call and in-store purchases. This is important given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more reliable for organizations looking for to adapt to these adjustments.
3. Much less prone to fraudulence
Server-side tracking enables organizations to control data hauls before it gets to third party endpoints, improving protection and privacy. This is especially crucial as different internet browsers and platforms increasingly alter how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not permit pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and remain to track conversions that occurred outside of your web site.
In addition, server-side monitoring enables you to record individual information directly by yourself servers. This removes reliance on third parties, which can be susceptible to breaches and personal privacy violations.
A server-side radar is a set of instructions that tells your website's web server what events to tape. This data is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise made use of to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a little item of code on your website to accumulate data from customers.
4. Simpler to apply
Server-side tracking is an information collection process that occurs on the internet site's own web server, bypassing web browser constraints. This implies that information collected by the website/app is first sent to the web server where it's processed and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this approach is that it decreases the extent of data administration and offers organizations extra control over transmission, making it typically a lot more dependable. conversion tracking tools Consequently, it's much less prone to data obstacles caused by things like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing tools on the server. This enables you to have even more accurate data and aids make certain compliance with privacy laws such as GDPR. Moreover, it likewise prevents the monitoring limitations imposed by web browsers and advertisement blockers.